![]() In the 1880s, Walker moved from Mansfield, Nottinghamshire to Leicester to take over an established butcher's shop in the high street. In 2018, Walkers launched six new flavours to celebrate the brand's seventieth birthday, with each flavour representing a different decade. Consumers could vote on their favourite, and the winner would become a permanent flavour. Six flavours were chosen from among the entries and released as special editions. Since 2008, Walkers has run its "Do Us a Flavour" campaign, challenging the British public to think up unique flavours for its crisps. In 2019, Walkers reunited with the Spice Girls, with the 1990s girl band featuring in a campaign. The Walkers brand (under PepsiCo) sponsors the UEFA Champions League and the Super Cup for the UK and Irish markets. For the 2011 Comic Relief, four celebrities each represented four new flavours. The Leicester-born former England international footballer Gary Lineker has been the face of the brand since 1995, featuring in most of its popular commercials and successful advertising campaigns. Other varieties include: Worcester Sauce, Roast Chicken, Prawn Cocktail, Smoky Bacon, Tomato Ketchup, and Pickled Onion. The three main varieties are: Cheese and Onion (introduced in 1954), Salt and Vinegar (introduced in 1967) and Ready Salted. ![]() The company produces a variety of flavours for its crisps. According to the BBC television programme Inside the Factory, production of a bag of crisps takes approximately 35 minutes from the moment the raw potatoes are delivered to the factory, to the point at which finished product leaves the dispatch bay for delivery to customers. The Walkers factory in Leicester produces over 11 million bags of crisps per day, using about 800 tons of potatoes. In 1989, Walkers was acquired by Lay's owner, Frito-Lay, a division of PepsiCo. Walkers was founded in 1948 in Leicester, England, by Henry Walker. In 2013, it held 56% of the British crisp market. The company is best known for manufacturing potato crisps and other (non-potato-based) snack foods. ![]() ![]() Walkers is a British snack food manufacturer mainly operating in the UK and Ireland. ![]()
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